Ladbrokes is one of the largest, oldest and most popular UK bookmakers. The first bets that Ladbrokes took up were for horse racing in 1886 with the name Ladbroke being officially used for the first time in 1902. It was not until 2000 that the bookmarker launched their website. The bookmaker has managed to maintain a considerable retail presence and is continually striving to improve both their offline and online services. In the past few years, Ladbroke has rebranded its image with a desirable new marketing campaign referred to as “Ladbrokes Life”. This has enabled the company to undergo steady growth and increase its popularity. Currently, the company boasts of over 960,000 registered online players and over 14,000 dedicated employees.
Ladbrokes is one of the world’s most famous bookmarkers. It is easy to see why. Ladbrokes offers its customers with a wide range of betting markets across a diverse range of sports, tournaments, and leagues. Customers can also get to enjoy live streaming and betting. Not only that but also you are offered with numerous banking options for both withdrawals and deposits. They also have an attractive Ladbrokes mobile betting app and offer amazing bonuses.
Licensing and Safety
When Playing with Ladbrokes, players can rest assured that all the correct measures have been put in place to ensure safe and fare gambling. The company uses the Secure Sockets Layer Technology to automatically encrypt all data sent to and from the website. The technology is used for both mobile and desktop devices so you can bet knowing that your private information doesn’t fall into the wrong hands. When it comes to licensing, the bookie is fully licensed and regulated by some of the most reputable and well-trusted organizations. They hold dual licenses with the Government of Gibraltar and UK Gambling Commission ensuring that all their operations are carried out in line with the law. Additionally, Ladbrokes are fully registered member of ESSA. Therefore, players who choose to gamble with this bookie can do so knowing that strict rules and controls have been put in place to stop any corruption and maintain the integrity of sports betting.
Just like all other top bookmakers in the UK, Ladbrokes are required to follow strict laws to adhere to governmental guidelines in regards to responsible gambling. At the end of their website, you can find several agencies that work tirelessly to prevent gambling addicts from developing. They also ensure that those who already suffer from addiction receive proper help and care. The two leading operators listed by the operator are Responsible Gambling Trust and GamCare.
Odds and Markets
Ladbrokes offers players with a vast selection of local and international leagues across a wide range of different sports markets. Apart from common sports such as cricket football, darts, and tennis, they also offer a fair collection of international sports markets including speedway, floorball, futsal, and Aussie Rules football. The bookie also covers American sports such as MLB, NBA, and NFL.
For the most popular UK sports, you can expect up to 66 different international leagues during the peak season. When it comes to home football, the market’s choice runs from the English regional leagues to the Barclays Premier League and FA Cup. You also have the option to gamble on the four Scottish divisions as well as on the Scottish Cup competition. When it comes to the odds, Ladbrokes offer quite good odds that are on the same level with other popular bookmakers. However, the odds for the less popular events and competitions are not so good. The pre-match odds levels for football, horse racing and tennis go below 95%, 87.5%, and 95.88% respectively. When it comes to live odds, Ladbrokes proves to be quite competitive. You will see scores of 93.58% for basketball and 93.8% for football, which are both extremely high.
The poker action at Ladbrokes is always solid with regular traffic on the iPoker network at all hours, but especially at European prime hours. With a shared player pool with sites like Bet 365, Betfair, William Hill and NetBet there is always a cash game, SnG or tournament to be had at the low to mid-stakes. Sunday tournaments are also a big deal with up to $3m guaranteed per week on the network and one-off series like the iPOPS bringing in expanded fields and big scores. Poker variations offered are Texas Hold’em, Omaha, Omaha Hi-Lo, Seven-Card Stud and Razz. Besides the regular poker action players can also entertain themselves and win money with the innovative betting game “Poker Bet,” all without leaving the Ladbrokes Poker client.
The large number of shorthanded and turbo tables creates loose and juicy games as well as fast action – sometimes seeing more than 120 hands played per hour. Although there are always details that can be improved, the software has proven to be very functional, fast and reliable and it’s available in both a download and a no-download flash version plus on mobile. Ladbrokes recently added its quick-fold poker variant called Speed Poker that allows players to instantly get another hand after they’ve folded. The effort’s been recognized, as traffic is on the rise. If you want to take a shot at poker’s newest and hippest variant, 6+ Holdem (aka Short Deck) Hold’em, you can at Ladbrokes.
As far as online casinos go Ladbrokes is as full service as it gets with hundreds of slots games, a great selection of table games (with live dealers and without) and a ton of Lotto games, too. All told you can pick from over 290 games and all the classics like BlackJack, Roulette, Craps, Baccaratand Video Poker are available. Also on the menu are more modern takes on casino games like Rock, Paper, Scissors, Top Trumps Football Stars and Darts.
Casino games with live dealers include Roulette, Blackjack, Live Hi-Lo and Live Holdem. Ladbrokes Bingo is also a big deal with hundreds of online bingo games to pick from. Progressive slots jackpots reach over €10m regularly.
Ladbrokes’s live bets are a fairly accurate reflection of prematch bets. The majority of the betting offer is determined by football, behind which tennis clearly ranks second. Of course, ice hockey and basketball are also part of the live betting portfolio. But the bookmaker also strives for a good mix away from the major sports. Depending on the season, live bets on volleyball, handball, table tennis, baseball, American football or darts are possible.
What is striking – as with the prematch bets – is the impressive breadth and depth of the live bets on football. At Ladbrokes you can bet 24/7 in real time on a soccer game anywhere in the world – and if it’s a junior youth game in the women’s field. Visually, the live bets are very clear and structured according to the classic sports betting layout. The young bookmaker does not currently have a livestream offer.
Deposits and withdrawals
Ladbrokes’s deposit and withdrawal options are satisfactory, but there’s still room for improvement. Above all, we miss the e-wallet Paypal, which is popular in USA. The American financial service provider has earned a very good reputation thanks to its high security standards. For customers at Ladbrokes, the MasterCard and Visa credit cards are particularly interesting – although it is somewhat annoying that the bookmaker charges a fee of 2.5% for deposits. On the other hand, the direct booking systems Trustly and Sofortüberweisung as well as the classic bank transfer are free of charge for deposits. In addition, the electronic wallets Neteller and Skrill by Moneybookers are in the Ladbrokes portfolio. If you want to deposit smaller amounts.
The so-called “closed cycle” applies to the withdrawals: Your winnings are transferred to the account from which the deposit was made. If this is not technically possible, withdrawals will be transferred to your bank account in the conventional way. You usually need to calculate 2 to 4 working days for this.
Seriousness and security
In our experience, there is no doubt about the seriousness of Ladbrokes. Because behind the betting provider is the Bethard Group, which has an impeccable reputation in the sports betting industry and stands for security and trust. In addition, the valuable EU license from Malta ensures a legally completely free framework.
The Malta Gaming Authority there awards its licenses only after thorough examination. The standards to be met must be adhered to on an ongoing basis. In addition, Ladbrokes has a second license from the Caribbean state of Curacao – this license is also considered serious in the industry. There is also nothing to complain about when it comes to data protection, all transmissions are provided with SSL encryption.
In our experience, mobile betting at the bookmaker Ladbrokes is child’s play and possible with all mobile devices. You do not have to expect any restrictions with regard to registration, betting offers, bonuses, payment methods or the individual betting markets. The same goes for Ladbrokes’s casino and live casino. The navigation and menu navigation are extremely user-friendly – here you will certainly find your way around on any mobile device.
By the way, there is no special app for download from Ladbrokes. The desktop version of the website is completely optimized for mobile devices and adapts automatically to the display – regardless of whether you want to use an iPhone, smartphone, Windows phone, tablet, Blackberry or other device. You can hardly bet much easier and more convenient on the go.
Service and support
Ladbrokes sports betting – experiences and evaluationLadbrokes’s customer service performed satisfactorily overall in our test. Our inquiries were answered individually and always in a targeted manner by the support team. As a limitation, however, you have to say that customer service can only be used in writing. We still miss a telephone hotline for customers. In our experience, live chat at Ladbrokes is very efficient and customer-friendly. Here you can get help in real time. The processing of emails is also relatively quick, we rarely had to wait longer than a few hours here.
If you want to describe your problems in in any case, live chat relies on the service time from 9 a.m. to 6 p.m. (daily). Outside of these times, Ladbrokes only offers support in English. There are deductions for this as well as for the fact that there is currently no FAQ section at Ladbrokes.